Inganda zigezweho zitanga umusaruro mu by’ubucuruzi ni uruganda rutanga ibicuruzwa byihuse kuri interineti. Getir ni sosiyete y’imyaka 6 yo muri Turukiya irimo kugerageza kurenga abahanganye bayo bashya mu kwaguka kw’isi.
Londoni-Umuntu mushya winjira muri kompanyi ya Uber Eats, Just Eat na Deliveroo mu mujyi wa Londoni rwagati asezeranya guhaza irari ryawe ry'ibinyobwa bya shokora cyangwa ice cream ako kanya: sosiyete yo muri Turukiya ya Getir ivuga ko izohereza ibiribwa byawe mu minota 10.
Umuvuduko wo gutanga ibicuruzwa bya Getir uturuka ku rusobe rw'ububiko buri hafi aho, uhuye n'umuvuduko utangaje w'iyi sosiyete mu kwaguka kwayo mu gihe gito gishize. Nyuma y'imyaka itanu n'igice itangiye iyi moderi muri Turukiya, yafunguwe mu buryo butunguranye mu bihugu bitandatu by'i Burayi uyu mwaka, igura umuhiganwa, kandi biteganijwe ko izatangira gukora mu mijyi itatu ya Amerika, harimo na New York, mu mpera za 2021. Mu mezi atandatu gusa, Getir yakusanyije hafi miliyari imwe y'amadolari yo guteza imbere iki cyorezo.
“Twihutishije gahunda zacu zo kujya mu bihugu byinshi kuko nitutabikora, abandi bazabikora,” ibi byavuzwe n’uwashinze Getir, Nazem Salur (iri jambo risobanura “kuzana” mu rurimi rw’Igiturukiya. icyo risobanura). “Iri ni isiganwa rihanganye n’igihe.”
Bwana Saruer yasubije amaso inyuma kandi yari afite ukuri. I Londres honyine, mu mwaka ushize cyangwa urenga, amasosiyete atanu mashya acuruza ibiribwa byihuse yinjiye mu mihanda. Glovo ni sosiyete y’imyaka 6 yo muri Esipanye itanga serivisi zo guteka no kurya ibiribwa muri resitora. Yakusanyije arenga miliyari 5 z’amadolari muri Mata. Mu kwezi gushize, Gopuff ifite icyicaro i Philadelphia yakusanyije inkunga iturutse ku bashoramari barimo n’Ikigega cya SoftBank Vision Fund miliyari 1.5 z’amadolari.
Mu gihe cy'icyorezo, amazu yafunzwe amezi menshi kandi abantu babarirwa muri za miriyoni batangiye gukoresha uburyo bwo kohereza ibiribwa kuri interineti. Habayeho ukwiyongera kw'abafatabuguzi ku bintu byinshi, birimo divayi, ikawa, indabo na makaroni. Abashoramari bafashe iki gihe kandi bashyigikira amasosiyete ashobora kukuzanira icyo ushaka cyose, atari vuba gusa, ahubwo no mu minota mike, yaba ipantaro y'uruhinja, pizza ikonje cyangwa icupa rya champagne ikonje.
Gutanga ibiribwa byihuse ni intambwe ikurikira mu musaruro w'akataraboneka uterwa inkunga n'imari shingiro. Iki gisekuru kimenyereye gutumiza serivisi za tagisi mu minota mike, gutemberera mu mazu ahendutse binyuze muri Airbnb, no gutanga imyidagaduro myinshi igihe cyose ubikeneye.
Bwana Saruer yagize ati: “Ibi si iby’abakire gusa, abakire, abakire bashobora kubipfusha ubusa. Yongeyeho ati: “Ubu ni uburyo buhendutse bwo kwiyitaho.”
Inyungu y’inganda zitanga ibiribwa ntabwo yabonetse. Ariko nk’uko amakuru aturuka kuri PitchBook abivuga, ibi ntibyabujije abashoramari gushora imari ingana na miliyari 14 z’amadolari mu gutanga ibiribwa kuri interineti kuva mu ntangiriro za 2020. Muri uyu mwaka gusa, Getir yarangije gutera inkunga inshuro eshatu.
Ese Getir yunguka? Bwana Saruer yagize ati: “Oya, oya.” Yavuze ko nyuma y’umwaka umwe cyangwa ibiri, umuryango ushobora kunguka, ariko ibi ntibivuze ko ikigo cyose cyamaze kunguka.
Alex Frederick, umusesenguzi muri PitchBook wiga ku nganda z’ikoranabuhanga mu biribwa, yavuze ko uru ruganda rusa nkaho rurimo kwaguka cyane. (Reid Hoffman) yakozwe kugira ngo asobanure abakiriya ku isi yose b’ikigo gihatanira gutanga serivisi mbere y’abandi. Bwana Frederick yongeyeho ko muri iki gihe, hari ipiganwa rikomeye hagati y’ibigo, ariko nta tandukaniro rinini ririho.
Umwe mu bashoramari ba mbere bakomeye ba Getir yari Michael Moritz, umuherwe w’umushoramari akaba n’umufatanyabikorwa wa Sequoia Capital, uzwiho gukina imikino ya mbere kuri Google, PayPal na Zappos. Yagize ati: “Getir yankuruye kubera ko nta baguzi nigeze numva binubira ko bakiriye amadosiye vuba cyane.”
Yagize ati: “Gutanga serivisi mu minota icumi bisa n’aho byoroshye, ariko abashya bazasanga gukusanya inkunga ari cyo gice cyoroshye cy’ubucuruzi.” Yavuze ko byatwaye Getir imyaka itandatu - “iteka ryose ry’isi yacu” - gukemura ibibazo by’imikorere yayo.
Nubwo bimeze bityo ariko, imihanda yo mu mijyi hirya no hino ku isi iracyarimo serivisi zigezweho zo gutanga ibiribwa. Uko ipiganwa rirushaho gukomera, amasosiyete acuruza ibicuruzwa bidasanzwe i Londres - nka Gorillas, Weezy, Dija na Zapp - yagiye atanga igabanywa ry'ibiryo rinini cyane. Igihe kimwe, Getir yatanze ibiryo bifite agaciro ka pounds 15 (hafi amadolari 20.50 y'Amerika) kuri pence 10 (hafi senti 15).
Ibi ntibikubiyemo serivisi zo gutwara ibiryo byagiye byinjira mu biribwa (nk'i Deliveroo). Hanyuma, nubwo umuvuduko ugenda buhoro, ubu hari amaduka manini n'amaduka atanga serivisi zo gutwara ibiryo, ndetse na serivisi za Amazon's supermarket.
Iyo poromosiyo irangiye, abakoresha bazashyiraho imico ikomeye cyangwa ubudahemuka buhagije ku kirango? Igitutu cy'inyungu gikabije bivuze ko atari ko ibigo byose bizarokoka.
Bwana Salur yavuze ko adatinya guhangana mu gutanga ibiribwa byihuse. Yizeye ko buri gihugu gifite amasosiyete menshi, kimwe n'amasosiyete y'ubucuruzi afite amarushanwa. Muri Leta Zunze Ubumwe za Amerika hari Gopuff, ifite ibikorwa muri leta 43, kandi bivugwa ko ishaka agaciro ka miliyari 15 z'amadolari.
Saruer w'imyaka 59 yagurishije uruganda rwafunzwe imyaka myinshi, atangira ubucuruzi nyuma y'umwuga we. Kuva icyo gihe, yibandaga ku kwihuta no gutwara ibintu mu mijyi. Yashinze Getir i Istanbul mu 2015 hamwe n'abandi bashoramari babiri, maze nyuma y'imyaka itatu akora porogaramu yo gutwara abantu ishobora guha abantu imodoka mu minota itatu. Muri Werurwe uyu mwaka, ubwo Getir yakusanyaga miliyoni 300 z'amadolari y'Amerika, iyi sosiyete yari ifite agaciro ka miliyari 2.6 z'amadolari y'Amerika, iba iya kabiri muri Turukiya, naho iyi sosiyete yari ifite agaciro ka miliyari 1 z'amadolari y'Amerika. Muri iki gihe, iyi sosiyete ifite agaciro ka miliyari 7.5 z'amadolari y'Amerika.
Mu minsi ya mbere, Getir yagerageje uburyo bubiri kugira ngo igere ku ntego yayo y'iminota 10. Uburyo bwa 1: Ibika ibicuruzwa 300 kugeza kuri 400 by'ikigo mu ikamyo yari imaze igihe yimuka. Ariko umubare w'ibicuruzwa umukiriya akeneye urenze ubushobozi bw'ikamyo (ubu ikigo kivuga ko umubare mwiza ari hafi 1.500). Gutanga imodoka byarahagaritswe.
Isosiyete yahisemo Uburyo bwa 2: Gutanga ibicuruzwa binyuze mu magare y'amashanyarazi cyangwa mopeds bivuye mu maduka menshi yitwa umwijima (uruvange rw'ububiko n'amaduka mato adafite abakiriya), inzira ntoya ziriho amabati y'ibiribwa. I Londres, Getir ifite amaduka y'abirabura arenga 30 kandi yamaze gutangira kohereza ibicuruzwa i Manchester na Birmingham. Ifungura amaduka agera ku 10 mu Bwongereza buri kwezi kandi biteganijwe ko izafungura amaduka 100 mu mpera z'uyu mwaka. Bwana Salur yavuze ko abakiriya benshi bivuze byinshi, atari iduka rinini.
Ikibazo ni ukubona iyi mitungo - igomba kuba yegereye ingo z'abantu - hanyuma igakorana n'inzego zitandukanye z'ibanze. Urugero, Londres igabanyijemo komite 33 nk'izo, buri imwe muri zo itanga impushya n'ibyemezo by'igenamigambi.
I Battersea, mu majyepfo y'uburengerazuba bwa Londres, Vito Parrinello, umuyobozi w'amaduka menshi atemewe, yiyemeje kutareka ngo abatanga ibiryo bahungabanye abaturanyi babo bashya. Iduka ryijimye riri munsi y'umunara wa gari ya moshi, ryihishe inyuma y'inzu nshya yakozwe. Ku mpande zombi za scooter y'amashanyarazi iri hafi, hari ibyapa byanditseho ngo “Nta kunywa itabi, nta gusakuza, nta muziki mwinshi”.
Imbere, uzumva inzogera zivuga buhoro buhoro zimenyesha abakozi ko amabwiriza ari kwinjira. Ufata ibintu ahitamo igitebo, agakusanya ibintu akabishyira mu mifuka kugira ngo umugenzi abikoreshe. Urukuta rumwe rwari rwuzuyemo firigo, imwe muri zo irimo champagne gusa. Igihe icyo ari cyo cyose, hari abafata ibintu babiri cyangwa batatu mu nzira, ariko i Battersea, ikirere ni ituze kandi gituje, ibyo bikaba bitandukanye cyane n'uko ingendo zabo ziba zijyanye n'iza kabiri. Ku munsi wa nyuma, igihe mpuzandengo cyo gupakira ibintu cyari amasegonda 103.
Bwana Parrinello yavuze ko kugabanya igihe cyo gutanga imodoka bisaba imikorere myiza mu iduka - ntibikwiye kwishingikiriza ku bashoferi bagerageza kugera ku bakiriya. Yongeyeho ati: “Sinshaka ko bumva igitutu cyo kwiruka mu muhanda.”
Ni ngombwa kumenya ko abakozi benshi ba Getir ari abakozi b'igihe cyose, bafite umushahara w'iminsi mikuru n'ubwiteganyirize bw'izabukuru, kuko ikigo cyirinda uburyo bwo gucunga ubukungu bwateje imanza n'amasosiyete nka Uber na Deliveroo. Ariko gitanga amasezerano ku bantu bashaka koroherwa cyangwa bashaka akazi k'igihe gito gusa.
Bwana Salur yagize ati: “Hari igitekerezo cy’uko niba aka kazi atari amasezerano, kadashobora gukora. Sinemeranya nawe, kazakora.” Yongeyeho ati: “Iyo ubonye urusobe rw’amaduka, aya masosiyete yose afite abakozi baha akazi kandi ntibazahomba.”
Guha akazi abakozi aho gukoresha ba rwiyemezamirimo bitanga ubudahemuka, ariko biza ku giciro runaka. Getir igura ibicuruzwa ku bacuruzi benshi hanyuma ikaguca amafaranga ari hagati ya 5% na 8% ugereranyije n'igiciro cy'iduka rinini. Ikirenze ibyo, igiciro ntigihenze cyane ugereranyije n'igiciro cy'iduka rito ryo mu gace utuyemo.
Bwana Salur yavuze ko 95% by'amaduka y'ubucuruzi muri Turukiya ari ibigo byigenga, yongeraho ko yizera ko ubu buryo bushobora gutanga abayobozi beza. Iyo isoko rishya rimaze gukura, Getir ishobora kuzana ubu buryo ku isoko rishya.
Ariko uyu mwaka ni umwaka wuzuyemo abantu benshi. Kugeza mu 2021, Getir izakorera muri Turukiya gusa. Uyu mwaka, uretse imijyi yo mu Bwongereza, Getir yanaguze Amsterdam, Paris na Berlin. Mu ntangiriro za Nyakanga, Getir yaguze bwa mbere: Blok, indi sosiyete itwara ibiribwa ikorera muri Esipanye no mu Butaliyani. Yashinzwe amezi atanu gusa ashize.
Igihe cyo kohereza: Ugushyingo-09-2021