Balenciaga yanenzwe ku ikusanyirizo ry’ibitabo byahumetswe n’ingendo mbere y’impeshyi

Ese birashoboka ko urwenya rutakaza isura yarwo? Iki ni kimwe mu bibazo byavutse nyuma y’icyegeranyo cya Balenciaga mbere y’umuhindo wa 2021, cyashyizwe ahagaragara nk'igitabo cy’ikoranabuhanga muri iyi weekend. Cyatanzwe mu buryo bw’ahantu nyaburanga hazwi cyane, iki cyegeranyo cyari uruvange rw’ibintu by’ibanze ku mikino n’ibimenyetso by’umuyobozi w’ubuhanzi Demna Gvasalia nk’indorerwamo z’izuba, amasakoshi afite ishusho y’inyamaswa, n’amakoti afite ibara ry’umutuku. Ariko, nubwo inyandiko zakoreshejwe zabaye nk’ibisanzwe ku bashushanya muri iki gihe, ibyari bishya kandi bishimishije ubu bisa nkaho byarenze urugero.
Kuva Gvasalia yatangira kugaragara mu nzu y’imideli yo mu Bufaransa mu 2016, Balenciaga ntiyamenyekanye cyane kubera ubwiza bwayo bw’umwimerere ahubwo yamenyekanye cyane kubera imyitwarire yayo isekeje n’uburanga budasanzwe. Mu by’ukuri, nubwo buri tsinda ribona ibice by’abagore nk’amakanzu akomeye n’amaherena agaragara cyane, muri iyi minsi, ijambo "Balenciaga" rituma umuntu atekereza cyane ku byo iki kigo cyanditse kuri Instagram. Ubutegetsi bwa Gvasalia bwatangiye no guhindura cyane imbuga nkoranyambaga, kandi kuva icyo kigo cyashyira ahagaragara amafoto y’amayobera kandi adasobanutse neza, nta nyuguti: imbwa nto yambaye indorerwamo nini cyane, isakoshi y’ikirahure cy’umutuku ifite ishusho ya Hourglass iri hagati y’amaguru abiri afite tatouage, igitunguru gifite isura ya anime yashushanyijeho iriho impeta y’ikirahure. Yanavuguruye imiterere nk’isakoshi y’iki kigo "City", kandi akunda gutunganya ibice bya Balenciaga mu nyuguti n’amabara bisa cyane n’ibya Ikea, Uber Eats, ndetse no mu kwiyamamaza kwa Bernie Sanders ku mwanya wa perezida.
Icyegeranyo cya mbere y'impeshyi, cyashyizwe mu mafoto ku bibanza mpuzamahanga mu mwuka w'ingendo, cyagaragaje ibimenyetso byinshi bya Gvasalia yakuye muri Vetements: imyenda minini cyane, uruvange rw'imyambarire y'imikino n'imyambarire, n'amakoti n'amakanzu meza. Ariko, nta na kimwe muri byo cyasaga n'aho gifite urumuri nk'urwo cyatangije igihe cye cya Balenciaga. Hari inyito zimwe na zimwe z'umuco w'abantu bazwi zaje mu ishusho y'amashati ya Hulk n'ama-hoodies, n'ikirango gisa n'icya GAP cyanditseho "GAY." Gvasalia yanagarutse ku myambarire isanzwe nk'ikimenyetso cye cya "BB", cyashyizwe ku myenda ikoreshwa mu muyaga n'ingofero za baseball. Amasakoshi menshi, amakanzu, n'imyenda yo hanze byasaga n'inyongera ku miterere ye bwite, kandi nubwo hari ivugurura ryaje mu buryo bw'ibikoresho birambye, nta na kimwe muri byo cyagaragaye cyane. Nubwo ibintu biheruka bya Balenciaga byahindutse ibidasanzwe kurusha ibigezweho—nk'inkweto z'amaguru z'ikirango, inkweto za gisirikare, n'amakoti asa n'amasakoshi y'ibiryo by'imbwa—kandi akenshi bikagurishwa, bisa nkaho “ibintu byiza cyane” bishoboka.
Ibi bishobora kuba byaratewe n'igihe: nyuma ya byose, icyegeranyo cya "Aria" cy'iyi sosiyete cyahuje Gucci - benshi bise ubufatanye bw'imyaka icumi - cyabanje kugaragara mu minsi yashize mu buryo bw'ubwiza butangaje. Ariko umwuka w'ubuhanga benshi bari biteze kuri Balenciaga wasaga nkaho utari mu cyegeranyo giheruka cya Gvasalia. Inyinshi mu myenda itandukanye zari zimeze nk'izidashimishije kuruta nziza, uyu mwanditsi yibazaga uburyo ipantaro y'amapantaro ifite amaguru agororotse cyangwa ipantaro y'imyambaro idafite ishusho izatwara igihe bari hafi y'inzu y'Abafaransa aho kuba hafi ya Hanes cyangwa iduka rya kera. Imyambaro nk'amakanzu y'indabyo yo mu myaka ya za 80, inkweto ndende zo mu bibero, n'imitako ikabije byari uburyo bwo kuzigama, ariko muri rusange ntabwo byumvikanaga ko ari bishya. Muri rusange, icyegeranyo cyasaga nkaho kitari cyarahinduye urushinge, ubwacyo; nta kintu na kimwe cy'ingenzi cyangwa gitangaje Gvasalia atari yarigeze agaragaza mu byegeranyo byabanje, kandi ntibyari byumvikana neza niba imyenda "ishobora kwihagararaho" hatabayeho izina ry'iyi sosiyete y'ubwiza izwi cyane.
Abantu benshi basa n'aho batavuga rumwe ku bijyanye n'igihe cya vuba cya Balenciaga. Nubwo umusesenguzi w'imideli José Criales-Unzueta yashyize ahagaragara icyegeranyo cy'imyambaro cya Gap, ntabwo yashimiwe cyane n'icyo cyegeranyo. Criales-Unzueta yagize ati: “Sinkishimiye Balenciaga. Icya mbere cyasaga n'aho giteye ikibazo kandi kigoye ubu gisa n'aho gitezweho kandi kidakenewe,” yongeraho ko imyenda “idashimishije cyangwa ngo ifuzwe cyane.” Umuhanga mu bya YouTube akaba n'umusesenguzi w'imideli, Luke Meagher (uzwi nka Haute le Mode) na we kuri Instagram, yemeje ko icyo cyegeranyo “kitari hafi y’impinduramatwara,” nubwo yavuze ko urukundo rwa Cristobal Balenciaga rw'ubwinshi bwari buriho.
Abarebaga ibitaramo nabo ntibishimiye cyane. Bamwe bavuze ko bashyigikiye ibikapu bimwe na bimwe n'inkweto kuri Instagram na Twitter, ariko muri rusange basobanura uburyo ibitaramo byabashimishije. Umwe mu bakoresha yagize ati: “Mwahisemo bimwe mu byiza cyane, ariko sinzi icyo natekereza kuri ibi byose,” mu gihe undi yavuze ku nyandiko ya Criales-Unzueta kuri Instagram: “Gusubiramo no gusubiramo amagambo kenshi udakoresheje imyenda n'ibicuruzwa bishya, bishimishije kandi bishya ntabwo bikigabanya agaciro kandi nta gihe kinini bigeze bibaho.”
Aho Balenciaga azagera hose mu gihe kizaza, biragaragara ko icyegeranyo cya mbere y'umuhindo kizagomba guhangana n'ibitekerezo bitandukanye bya mbere ndetse n'icyifuzo gikomeye cy'imyenda mu ruhame igihe kizagera mu maduka muri iki gihembwe cy'impeshyi.
Iyandikishe ku makuru yacu kandi udukurikire kuri Facebook na Instagram kugira ngo ukomeze kumenya amakuru yose agezweho y'imideli n'ibihuha bishimishije byo mu nganda.
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