Starbucks yizeye cyane gutumiza mobile, none iratera intambwe ikurikira mugukingura ububiko bwambere bwa mobile gusa.
Ku wa kabiri, ikawa yatangaje ko izafungura “ububiko bwa digitale” muri Shanghai mu mpera za Nzeri. Ikibanza kizaba kiri imbere mucyumba cya Roastery na Tasting, kandi bizagerwaho gusa binyuze muri porogaramu ya Starbucks.
Ububiko buri muri gahunda nini ya Starbucks yo kongera ibicuruzwa byayo kuri 30% uyu mwaka. Kurenga 90% byiterambere ryububiko bushya imbere ya Starbucks bizagaragaramo Drive-thrus, hamwe nabenshi mubatumiza mobile kandi bishyura.
Umuyobozi w'ikigo cya Starbucks, Howard Schultz yagize ati: "Iyo urebye inganda za resitora zihuta, ziracyatera imbere cyane." Ati: “Nta kibazo gihari hari ibibazo, ariko ikigaragara ni uko ibyo abaguzi bakeneye bitigeze bihinduka. Bashaka ibiryo n'ibinyobwa byiza imiryango yabo yishimira. ”
Starbucks Drive-thrus isa na McDonald's McCafé igendanwa kandi yishura porogaramu igendanwa kuri steroid, ariko aho kugirango ikureho burundu, Starbucks irashaka kwagura aho bari.
Acoolda, uruganda rwimifuka rwabashinwa ruzobereye mu gukora imifuka yo kugemura ibiryo muri serivisi zita ku biribwa n’ibinyobwa. Iyi myaka 10 yuburambe idufasha kubyara imifuka yujuje ubuziranenge hamwe nigiciro cyiza cyo guha abakiriya barenga 100 kwisi nka Uber / Talabat / Glovo / SF.
Nkuko tubyumva, abakiriya bishimye bamenyekana neza, nuko dushyira imbaraga zacu mugushushanya ibicuruzwa no kugenzura ubuziranenge kugirango umufuka wose twakoze ushobora kugera kubakiriya bacu.
Twiteguye gukora imifuka yakozwe kubucuruzi bwawe.
Igihe cyo kohereza: Kanama-30-2022