Umukunzi uheruka gushora imari ninganda zohereza ibicuruzwa byihuse kumurongo. Getir ni isosiyete ya Turukiya imaze imyaka 6 igerageza kurenza abanywanyi bayo bashya mu kwagura isi.
London-Umuntu mushya winjira hagati ya Uber Kurya, Kurya gusa na Deliveroo amagare hamwe na scooters biri hagati ya Londere arasezeranya guhaza ibyifuzo byawe bya shokora ya shokora cyangwa ipine ya ice cream hafi ako kanya: Isosiyete yo muri Turukiya Getir ivuga ko izohereza ibiribwa byawe muminota 10 .
Umuvuduko wa Getir uturuka kumuyoboro wububiko hafi, uhuza umuvuduko utangaje wikigo wagutse. Nyuma yimyaka itanu nigice nyuma yo gutangiza icyitegererezo muri Turukiya, cyafunguwe gitunguranye mu bihugu bitandatu by’Uburayi muri uyu mwaka, kibona umunywanyi, kandi biteganijwe ko kizatangira ibikorwa mu mijyi nibura itatu yo muri Amerika, harimo na New York, mu mpera za 2021. Muri amezi atandatu gusa, Getir yakusanyije hafi miliyari imwe y'amadolari yo kongera iki cyorezo.
Nazem Salur washinze Getir yagize ati: "Twihutishije gahunda zacu zo kujya mu bihugu byinshi kuko nitutabikora, abandi bazabikora." (Iri jambo risobanura "kuzana" mu giturukiya. Igisobanuro cya). “Iri ni irushanwa ryo kurwanya igihe.”
Bwana Saruer yasubije amaso inyuma kandi afite ukuri. I Londres honyine, mu mwaka ushize cyangwa urenga, amasosiyete atanu mashya atanga ibiribwa byihuse yagiye mu mihanda. Glovo nisosiyete yo muri Espagne imaze imyaka 6 itanga ibiryo bya resitora nibiribwa. Yakusanyije miliyari zisaga 5 z'amadolari muri Mata. Ukwezi gushize, Gopuff ikorera muri Philadelphia yakusanyije inkunga mu bashoramari harimo na SoftBank Vision Fund miliyari 1.5.
Mu gihe cy'icyorezo, amazu yafunzwe amezi kandi abantu babarirwa muri za miriyoni batangira gukoresha ibicuruzwa byo kuri interineti. Habayeho kwiyongera kubiyandikisha kubintu byinshi, harimo vino, ikawa, indabyo na pasta. Abashoramari bafashe uyu mwanya kandi bashyigikira ibigo bishobora kukuzanira icyo ushaka cyose, ntabwo byihuse, ariko muminota mike, yaba impinja yumwana, pizza ikonje cyangwa icupa rya champagne.
Gutanga ibiribwa byihuse nintambwe ikurikiraho mumurongo wigiciro uterwa inkunga nigishoro. Iki gisekuru kimenyereye gutumiza tagisi muminota mike, kuruhukira muri villa zihenze binyuze muri Airbnb, no gutanga imyidagaduro myinshi kubisabwa.
Bwana Saruer yagize ati: "Ibi ntibireba abakire gusa, abakire, abakire barashobora guta." Yongeyeho ati: "Iyi ni premium ihendutse." Ati: "Ubu ni inzira ihendutse cyane yo kwivuza."
Inyungu yinganda zitanga ibiribwa ntibyoroshye. Ariko nk'uko PitchBook ibigaragaza, ibi ntibyabujije abashoramari bashora imari gushora hafi miliyari 14 z'amadolari mu gutanga ibiribwa kuri interineti kuva mu ntangiriro za 2020. Muri uyu mwaka wonyine, Getir yarangije icyiciro cya gatatu cy'inkunga.
Getir yunguka? Bwana Saruer ati: "Oya, oya." Yavuze ko nyuma yumwaka umwe cyangwa ibiri, abaturage bashobora kunguka, ariko ibi ntibisobanura ko isosiyete yose yamaze kunguka.
Alex Frederick, umusesenguzi muri PitchBook wiga inganda z’ikoranabuhanga mu biribwa, yavuze ko inganda zisa nkizifite igihe cyo kwaguka. (Reid Hoffman) yaremye kugirango asobanure abakiriya bisi yose yisosiyete ihatanira gutanga serivisi mbere yumunywanyi uwo ari we wese. Bwana Frederick yongeyeho ko kuri ubu, hari amarushanwa menshi hagati y’amasosiyete, ariko nta tandukaniro ryinshi.
Umwe mu bashoramari ba mbere ba Getir ni Michael Moritz, umuherwe w’ishoramari w’umushoramari akaba n’umufatanyabikorwa wa Sequoia Capital, uzwiho gushora imari kuri Google, PayPal, na Zappos. Ati: "Getir yanshishikaje kubera ko ntigeze numva abakiriya binubira ko babonye ibicuruzwa vuba".
Ati: "Gutanga iminota icumi byumvikana byoroshye, ariko abashya bazabona ko gukusanya inkunga ari igice cyoroshye mu bucuruzi". Yavuze ko byatwaye Getir imyaka itandatu- “ubuziraherezo bw'isi yacu” -gukemura ibibazo byayo.
Nubwo bimeze bityo ariko, imihanda yo mumijyi kwisi iracyuzuyemo serivisi zitanga ibiribwa. Mugihe amarushanwa arushijeho gukomera, ibigo byihuta byi Londere-nka Gorillas, Weezy, Dija na Zapp-byatanze ibiciro byinshi cyane. Igihe kimwe, Getir yatanze ibiryo bifite ibiro 15 (hafi US $ 20.50) kumafaranga 10 (hafi 15).
Ibi ntabwo bikubiyemo serivisi zo gufata ibintu zinjiye mu biribwa (nka Deliveroo). Noneho, nubwo umuvuduko utinda, ubu hariho supermarket hamwe nububiko bwinguni zitanga serivise zo gutanga, hamwe na serivise za Amazone.
Iterambere rimaze kurangira, abakoresha bazashyiraho ingeso zikomeye cyangwa ubudahemuka buhagije? Igitutu cyinyungu cyanyuma bivuze ko ayo masosiyete yose atazabaho.
Bwana Salur yavuze ko adatinya guhatana mu gutanga ibiribwa byihuse. Yizera ko buri gihugu gifite ibigo byinshi, nkurunigi rwa supermarket rufite amarushanwa. Gutegereza muri Amerika ni Gopuff, ifite ibikorwa muri leta 43 bikaba bivugwa ko ishaka agaciro ka miliyari 15 z'amadolari.
Saruer, 59, yagurishije uruganda rufunze imyaka myinshi, atangira ubucuruzi nyuma yumwuga we. Kuva icyo gihe, icyo yibandaho ni umuvuduko n'ibikoresho byo mu mujyi. Yashinze Getir muri Istanbul mu 2015 hamwe n’abandi bashoramari babiri, nyuma yimyaka itatu akora porogaramu yo gutwara abantu ishobora guha abantu imodoka mu minota itatu. Muri Werurwe uyu mwaka, ubwo Getir yakusanyaga miliyoni 300 z'amadolari y'Abanyamerika, isosiyete yari ifite agaciro ka miliyari 2.6 z'amadolari y'Abanyamerika, ibaye Turkiya ya kabiri imwe, kandi isosiyete yari ifite agaciro gasaga miliyari imwe y'amadolari y'Amerika. Uyu munsi, isosiyete ifite agaciro ka miliyari 7.5 z'amadolari.
Mu minsi ya mbere, Getir yagerageje uburyo bubiri kugirango agere ku ntego yiminota 10. Uburyo bwa 1: bubika ibicuruzwa 300 kugeza 400 byikigo mu gikamyo kigenda. Ariko umubare wibicuruzwa umukiriya akeneye birenze ubushobozi bwikamyo (isosiyete ubu ivuga ko umubare mwiza ari 1.500). Gutanga iyo modoka byarahebwe.
Isosiyete yahisemo Uburyo bwa 2: Gutanga hakoreshejwe amagare y’amashanyarazi cyangwa velomoteri kuva murukurikirane rwitwa amaduka yijimye (uruvange rwububiko na supermarket nto zidafite abakiriya), inzira zifunganye zuzuyemo ububiko bwibiryo. I Londres, Getir ifite amaduka arenga 30 yirabura kandi yatangiye kohereza i Manchester na Birmingham. Ifungura amaduka agera ku 10 mu Bwongereza buri kwezi kandi biteganijwe ko azafungura amaduka 100 mu mpera zuyu mwaka. Bwana Salur yavuze ko abakiriya benshi bisobanura byinshi, atari iduka rinini.
Ikibazo ni ugushaka iyi mitungo-igomba kuba hafi yinzu yabantu-hanyuma igakorana nubuyobozi butandukanye. Kurugero, London igabanijwemo komite 33 nkizo, buri imwe itanga ibyemezo no gufata ibyemezo.
I Battersea, mu majyepfo y’iburengerazuba bwa Londere, Vito Parrinello, umuyobozi w’amaduka menshi atemewe, yiyemeje kutareka abasore batanga ibiryo bahungabanya abaturanyi babo bashya. Amaduka yijimye aherereye munsi ya gari ya moshi, yihishe inyuma yinzu nshya yateye imbere. Ku mpande zombi z'amashanyarazi ategereje, hari ibimenyetso byanditseho ngo "Nta kunywa itabi, nta gutaka, nta muziki uranguruye".
Imbere, uzumva inzogera zigihe gito kugirango umenyeshe abakozi ko ibicuruzwa byinjiye. Uwatoranije ahitamo igitebo, akusanya ibintu akabipakira mumifuka kugirango uyigenderaho akoreshe. Urukuta rumwe rwuzuyemo firigo, rumwe muri rwo rwarimo champagne gusa. Igihe icyo ari cyo cyose, hari abatoragura babiri cyangwa batatu bahindagurika mu kayira, ariko muri Battersea, ikirere kiratuje kandi kiratuje, bikaba kure y’uko kugenda kwabo kugororotse kugeza ku wa kabiri. Ku munsi wanyuma, igihe cyo gupakira ibicuruzwa cyari amasegonda 103.
Bwana Parrinello yavuze ko kugabanya igihe cyo gutanga bisaba gukora neza mu bubiko-ntibigomba gushingira ku bashoferi bihutira abakiriya. Yongeyeho ati: "Sinshaka ko bumva n'umuvuduko wo kwiruka mu muhanda."
Twabibutsa ko benshi mu bakozi ba Getir ari abakozi b'igihe cyose, bahembwa ibiruhuko na pansiyo, kubera ko isosiyete yirinda icyitegererezo cy'ubukungu bwa gig cyateje imanza amasosiyete nka Uber na Deliveroo. Ariko itanga amasezerano kubantu bashaka guhinduka cyangwa gushaka akazi k'igihe gito.
Bwana Salur yagize ati: "Hariho igitekerezo cy'uko niba iki gikorwa atari amasezerano, kidashobora gukora." Ati: "Ntabwo nemera, bizagenda neza." Yongeyeho ati: “Iyo ubonye urunigi rwa supermarket, andi masosiyete yose yahaye akazi abakozi kandi ntibazahomba.”
Guha akazi abakozi aho kuba abashoramari bitanga ubudahemuka, ariko biza kubiciro. Getir igura ibicuruzwa kubicuruza hanyuma ikishyuza amafaranga ari hejuru ya 5% kugeza 8% ugereranije nigiciro cya supermarket. Icyingenzi cyane, igiciro ntabwo gihenze cyane kurenza igiciro cyibicuruzwa bito byaho byorohereza.
Bwana Salur yavuze ko 95% by’amaduka yijimye muri Turukiya ari ayigenga yigenga, yongeraho ko yizera ko ubu buryo bushobora gutanga abayobozi beza. Isoko rishya rimaze gukura, Getir irashobora kuzana iyi moderi kumasoko mashya.
Ariko uyu ni umwaka uhuze. Kugeza 2021, Getir izakorera muri Turukiya gusa. Uyu mwaka, usibye imijyi yo mu Bwongereza, Getir yanagutse i Amsterdam, Paris na Berlin. Mu ntangiriro za Nyakanga, Getir yaguze bwa mbere: Blok, indi sosiyete itanga ibiribwa ikorera muri Espagne no mu Butaliyani. Yashinzwe hashize amezi atanu gusa.
Igihe cyo kohereza: Ugushyingo-13-2021